How do you evolve past the technology of business? Build a Keystone.

Did you know that for thousands of years, the ‘keystone’ has helped civilisations evolve, as an element that holds bridges, buildings, and structures together?

It is designed to share the load across an arc while supporting the walls and structure of everything around it.

Without a Keystone, there would be no technology.

Today, the Keystone still exists. This newest technology will not save you; it can bury you if you don’t have a clear, strategic way of doing things. Today it helps you grow and scale your business.

The Keystone is that one piece of the equation that eludes most business, yet can hold and support their entire business “up”, from falling into a heap of stones and rubble.

Your Keystone is how you fit all of the pieces of your digital ecosystem together.

This is your strategy.

This is what will help you elevate your real value to not be at the mercy of the tech and automation.

The businesses who have a strategy will be the ones who are able to elevate their value across platforms, regardless of what happens to the tools/tech that come along and die, or change.

The real solution is not tech, but rather how you develop clarity in your strategy to build your keystone.

#strategy #digitaltransformation #marketing

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Written by: Doyle Buehler

Doyle Buehler, MBA, is a best-selling author, global entrepreneur, international speaker & digital business thought leader, specializing in strategic digital branding, digital business transformation and marketing. He has mentored, coached, trained & inspired many in the areas of startups, digital leadership, digital innovation, disruption, transformation, social media marketing, online marketing, and entrepreneurship.

His latest book on digital business transformation, #Breakthrough – Unleash Your Remarkable Brand Value, Influence & Authority, is available at all online retailers, or from