We all know Emotions Are Key, yet we seldom look at the heart of how we can use it online.
90% of purchases are typically made based upon an emotional decision.
Yet, most businesses online are losing business because they can’t make an emotional connection with their audience. Where is the love online?
Those who embrace more of an emotional connection will see their online sales and community results enhanced.
Businesses must make an emotional connection – your audience must know who you are, your values, your personality, created by the business and the brand.
How can you start to create more emotional messages?
1. Share your real story. Stop trying to hide behind the “marketing”. Tell it like it is. This is the story that connects with people. Everyone is immune to marketing-speak, so grow your story-telling skills.
2. How do you identify your audience? Look at trigger words in your copy that your specific niche audience is looking for. These are the words that will connect with them.
3. Headlines. Yes, headlines can convey emotion. Look at how you can convey your emotional message, with emotional words that trigger people to stop and read.
What do you think? Is there enough human emotion in your digital ecosystem?
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Written by: Doyle Buehler
Doyle Buehler, MBA, is a best-selling author, global entrepreneur, international speaker & digital business thought leader, specializing in strategic digital branding, digital business transformation and marketing. He has mentored, coached, trained & inspired many in the areas of startups, digital leadership, digital innovation, disruption, transformation, social media marketing, online marketing, and entrepreneurship.
His latest book on digital business transformation, #Breakthrough – Unleash Your Remarkable Brand Value, Influence & Authority, is available at all online retailers, or from www.breakthrough.digital