Throwing money at a problem in the hopes of fixing it isn’t going to save you.

Yes, I’m sure you’ve thought of this before – did you heed the warning? In the digital world, it’s the same – and it’s easier to waste/spend, as a lot of businesses are looking for a quick and easy solution, not knowing how that affects your overall business.

This is why some programs/courses bring AMAZING results…. for the person or company selling it – not necessarily for the one buying it.

Clickfunnels, anyone?

There may be a cure.

If you’re spending money just to solve a short-term “pain” you’re not actually finding the root of the problem. Funnels/social/chatbot/AI.. you name it.

All those subscriptions that will supposedly save you? It all seems pretty obvious, right?

Many companies have wasted money on ads and programs/tools with little to no results. Why? Because they have no strategy, no assets nor ecosystem to support the spend.

Success in digital is the long game.

There are no shortcuts.

Build your digital assets first, get your digital ecosystem running, define your strategy and course of action. Be smarter about how you invest in digital.

So, are you still throwing money away?

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Written by: Doyle Buehler

Doyle Buehler, MBA, is a best-selling author, global entrepreneur, international speaker & digital business thought leader, specializing in strategic digital branding, digital business transformation and marketing. He has mentored, coached, trained & inspired many in the areas of startups, digital leadership, digital innovation, disruption, transformation, social media marketing, online marketing, and entrepreneurship.

His latest book on digital business transformation, #Breakthrough – Unleash Your Remarkable Brand Value, Influence & Authority, is available at all online retailers, or from www.breakthrough.digital