The 4 things you were never told about telling a story.
Do you really know the power of storytelling? Most of us grew up with them, as part of our daily activities to teach us to read and to imagine and think…
Yet once we grow up, we tell stories for our own ego, not for the enjoyment of others.
We can often tell a story about ourselves, but what about a story that is not ego-driven, but rather customer-driven?
You only have to look as far as social media to see that these stories we so often see are not original, not unique, and not for your business. They are simply dead-ends.
What if you were to ask yourself, what are the dreams, aspirations and goals of your “hero”? Your perfect customer?
Here’s how you can grow your storytelling in the age of digital.
- 1. What is your core strategy? What platform do you have for your hero to create/share/love?
- 2. Who is the hero? What is their journey? What is it and why is it important? Where are you taking them and what will they learn along the way?
- 3. What value are you creating? Do you surprise & delight? What content do you use to grow and expand upon
- 4. What assets do you have ready to harness your story for action?
The bottom line? How will you get your audience to become the hero of the story, their story? Told by you?
#digitaltransformation #strategy #storytelling
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Written by: Doyle Buehler
Doyle Buehler, MBA, is a best-selling author, global entrepreneur, international speaker & digital business thought leader, specializing in strategic digital branding, digital business transformation and marketing. He has mentored, coached, trained & inspired many in the areas of startups, digital leadership, digital innovation, disruption, transformation, social media marketing, online marketing, and entrepreneurship.
His latest book on digital business transformation, #Breakthrough – Unleash Your Remarkable Brand Value, Influence & Authority, is available at all online retailers, or from www.breakthrough.digital