How do you know if people TRUST your business?
Trust is a word that we often use, but are not always sure how to put it into action in business, especially in an online, digital business, like we all have.
We often think that it is just about “doing the right thing”, or “getting to know you”, but it actually runs a lot deeper than that. It’s not the Tech or SSL either.
You’ve probably heard of the expression; people only do business with those that they KNOW, LIKE & TRUST
Getting people to KNOW you, means producing your value for others to see.
Getting people to LIKE you is about sharing the values and underlying behaviours. This is you, being “authentic”
TRUST online allows us all to create closure on all the things that a person needs to see demonstrated.
So, how Do I TRUST You and your business online?
It’s 3 Ingredients that you need to have in your digital ecosystem
1. Permission – the privilege of delivering anticipated, personal and relevant messages
2. Privacy – the active steps you take to improve their safety
3. Personalisation – delivering individualised, human content through patterns and understandings of your customer
Which ones do you have in your business?
#strategy #digitaltransformation #leadership
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Written by: Doyle Buehler
Doyle Buehler, MBA, is a best-selling author, global entrepreneur, international speaker & digital business thought leader, specializing in strategic digital branding, digital business transformation and marketing. He has mentored, coached, trained & inspired many in the areas of startups, digital leadership, digital innovation, disruption, transformation, social media marketing, online marketing, and entrepreneurship.
His latest book on digital business transformation, #Breakthrough – Unleash Your Remarkable Brand Value, Influence & Authority, is available at all online retailers, or from www.breakthrough.digital