Do you really need a sales process?

A properly designed sales process can be a thing of beauty.

Yet, they are often fleeting. When you do encounter a really good one, you don’t actually feel like you are part of a separate “journey” to buy, but rather that everything seems to flow together.

Some athletes call this being in the “zone” – where everything seems to flow together in what could almost be described as a symphony; or, watching a really good movie that simply immerses you into it.

I like to watch them, as it winds me through one step after the other towards the sale. I’m fascinated at how good they can work, as well as the ones that are clunky, shaky, and don’t always work out.

How will a process actually help your business function more efficiently?

Lower your costs of marketing and operations
Reduce your risks associated with product delivery & management
Develop a superior product
Create consistency across all channels
Create brand identification

Surprisingly, not many companies do it. Lethargy and “other” priorities soon settle in.

What would you actually do, if you were able to reduce your core time spent in trying to manage everything when you could have a series of processes that in effect do the management for you?

#strategy #digitaltransformation

Written by: Doyle Buehler

Doyle Buehler, MBA, is a best-selling author, global entrepreneur, international speaker & digital business thought leader, specializing in strategic digital branding, digital business transformation and marketing. He has mentored, coached, trained & inspired many in the areas of startups, digital leadership, digital innovation, disruption, transformation, social media marketing, online marketing, and entrepreneurship.

His latest book on digital business transformation, #Breakthrough – Unleash Your Remarkable Brand Value, Influence & Authority, is available at all online retailers, or from www.breakthrough.digital