Looking for a #Breakthrough?
We often hear the expression, “disruption is all around us”, yet not sure how it affects us and our businesses, and what we can actually do about it.
It is even for businesses that are struggling at times with generating leads and sales, or even those that want to get more efficient at the growth and success of their business, deliver more value, or simply out manoeuver your competitors.
What can you do to increase your sales and leads, and start your path to creating your breakthrough in your industry?
1. Stop focussing just on the “3%” of people who are “ready to buy”. Look at the larger 67% of your audience that has the potential to buy from you, at some point along their buying journey.
2. Strengthen the “Know – Like – Trust” Triangle. According to The Google and their “Zero Moment of Truth” analysis of buyer behaviour, your audience needs 7 “hours” and 11 “touch points” before they will do business with you.
3. Build a Value Sequence that nurtures them through an “ascending transaction”. Start with a “gift” that allows your audience to understand their own problem, and how they can learn to fix it. It is not about providing a final solution
Start with the steps, and learn how to deliver truly remarkable value.
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Written by: Doyle Buehler
Doyle Buehler, MBA, is a best-selling author, global entrepreneur, international speaker & digital business thought leader, specializing in strategic digital branding, digital business transformation and marketing. He has mentored, coached, trained & inspired many in the areas of startups, digital leadership, digital innovation, disruption, transformation, social media marketing, online marketing, and entrepreneurship.
His latest book on digital business transformation, #Breakthrough – Unleash Your Remarkable Brand Value, Influence & Authority, is available at all online retailers, or from www.breakthrough.digital