You’re one click away from disaster without this.
There is a massive problem that is negatively affecting the majority of businesses online.
They don’t have enough quality LEADS
Simply put, because they don’t have enough ASSETS to sustain their audience in a conversation throughout their entire digital ecosystem.
What does this mean?
Well, in essence, you’re one click away from disaster. If you don’t have a strong value foundation then people will simply look elsewhere.
They’ll click on something else within seconds.
Simply put, if you haven’t built a strong digital foundation for your business, by building up some core assets, beyond a website or a Facebook page, then you simply cannot sustain the journey that your audience is on.
If you’re not able to create certainty and clarity with your value and your assets then your audience will click…away.
What kind of assets can work? It does depend on the business type, but can be such things as:
- *Online quizzes
- *regular webinars
- *video series
- *PDF guides
- *training course
If it gets your audience to spend time with you, it’s an asset.
So, what digital assets do you have? Which ones can you start to work on?
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Written by: Doyle Buehler
Doyle Buehler, MBA, is a best-selling author, global entrepreneur, international speaker & digital business thought leader, specializing in strategic digital branding, digital business transformation and marketing. He has mentored, coached, trained & inspired many in the areas of startups, digital leadership, digital innovation, disruption, transformation, social media marketing, online marketing, and entrepreneurship.
His latest book on digital business transformation, #Breakthrough – Unleash Your Remarkable Brand Value, Influence & Authority, is available at all online retailers, or from www.breakthrough.digital