Marketing not working? Welcome to your new future.
Isn’t it cool – it’s the greatest time in history, as we have access to literally billions of people around the world.
Yet, it’s also the worst time in history because we have access to… literally billions of other people around the world.
Competition is fierce; you’re essentially 1 click away from disaster.
It’s never been easier to get your story out there, but it’s also the hardest time because there is so much more noise out there. Isn’t business fun?
In the Digital Age, story matters now more than ever. If you have a strategy you can tell your true story. If you don’t, you get lost in the noise of everything else.
We were born to tell stories & we know how to listen to them, but rarely how to tell them. The story is what gives your customer clarity & certainty.
It’s not a story about how awesome you are. Nor even how you might be the next “amazing” founder.
Nor how you are going to “change the world”. They’ve heard it all before.
Nothing seems to work in marketing? Can’t figure out who to blame?
Ask yourself, what’s your strategy?
Story matters in creating your own certainty, your own future for the real hero, your customers, for your business.
This is your strategy. Welcome to digital storytelling.
#digitaltransformation #strategy #leadership
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Written by: Doyle Buehler
Doyle Buehler, MBA, is a best-selling author, global entrepreneur, international speaker & digital business thought leader, specializing in strategic digital branding, digital business transformation and marketing. He has mentored, coached, trained & inspired many in the areas of startups, digital leadership, digital innovation, disruption, transformation, social media marketing, online marketing, and entrepreneurship.
His latest book on digital business transformation, #Breakthrough – Unleash Your Remarkable Brand Value, Influence & Authority, is available at all online retailers, or from www.breakthrough.digital