How to tell if your business is actually off-course by 1°

Have you ever wondered if 1° actually matters?  “So what if we’re ‘out’ by 1°. That doesn’t make a difference at all”, you’re probably thinking.

So, does 1° “off course” really matter in business? It does seem pretty small, right?

And, you might be right for thinking that it doesn’t really matter – if you’re not thinking long-term.

As a former military and commercial pilot,  there is an incredibly powerful rule of thumb called the 1 in 60 rule which states that for each degree ‘off course’ the pilot has flown across 60 nautical miles, that an error in track of one nautical mile will result. In other words, if you travel 60 miles, and your heading is 1° off, you’ll actually be 1 mile away (to the side) from where you should be. You’re essentially 1 mile off course. As you can see, it’s not a big deal for a short distance of say 60 miles.

It’s simple to do the math though, if you’re traveling longer distances.

Travel 600 miles and you’re now 10 miles off course.

1200 miles and you’re waaay off of at least 20 miles away.

As in business, it gets worse the further you need to go. And, it can be tragic if the amount you’re flying off-course results in getting away from the safe space that an aircraft is normally afforded.

The course corrections are critical, as these are the smaller, tactical things that get done along the way – that ALIGN with your strategy, otherwise they will continue to push you off-course. The strategy gets you to the destination, the course-corrections ensure

How do you stay on track from being 1°  off-course?

Yes, you guessed it, having a solid digital strategy that helps you map out these longer distances that will, in essence, make or break the business. Strategy keeps you on course, for the long term.

#digitaltransformation #strategy

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Written by: Doyle Buehler

Doyle Buehler, MBA, is a best-selling author, global entrepreneur, international speaker & digital business thought leader, specializing in strategic digital branding, digital business transformation and marketing. He has mentored, coached, trained & inspired many in the areas of startups, digital leadership, digital innovation, disruption, transformation, social media marketing, online marketing, and entrepreneurship.

His latest book on digital business transformation, #Breakthrough – Unleash Your Remarkable Brand Value, Influence & Authority, is available at all online retailers, or from www.breakthrough.digital