Build a website and no one shows up?
Have you ever had this thought before?
“No one contacts us on the contact us page – what gives? I thought the about-us page made us look stunning. SEO doesn’t really work anymore, as I have no idea what results I’m getting or who is even getting the results. Is it working or not? Such a confusion with “traffic” – is it organic? Is it paid? is it both? Sometimes?
“In any case, who is selling? Who is following up? Where are leads coming from? Where are the leads? What’s taking so long with content marketing, I thought it was free. Why doesn’t it always work? What ads should I buy?”
Build a website and no one shows up. Complexity reigns. A website by itself doesn’t work anymore – most of them are just brochures anyway. Is the website a problem or is it a traffic issue, or yes, maybe it is content.
The truth is, if your toolbox only has a hammer, every problem appears as a nail, & doesn’t always work.
Is it the website or is it the agency? Or the business? Can’t figure out who to blame?
The problems are endemic.
What’s missing from this picture – simply, the Strategy.
Why has digital become so complex? Because we’ve let it spin out of control. The Strategy makes it simple to tell your story.
It’s time to simplify with your strategy. What’s your digital strategy for 2019?
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Written by: Doyle Buehler
Doyle Buehler, MBA, is a best-selling author, global entrepreneur, international speaker & digital business thought leader, specializing in strategic digital branding, digital business transformation and marketing. He has mentored, coached, trained & inspired many in the areas of startups, digital leadership, digital innovation, disruption, transformation, social media marketing, online marketing, and entrepreneurship.
His latest book on digital business transformation, #Breakthrough – Unleash Your Remarkable Brand Value, Influence & Authority, is available at all online retailers, or from www.breakthrough.digital