Content is not your king. Nor Queen. It’s something a lot easier.

Content is not King. Content is not your Queen, either. Content is… just CONTENT!

It’s actually so much more, and much more simple.

Nothing frustrates me more than hearing this statement time and time again. Is it because we are lazy with our metaphors?

We’ve all been preconditioned to believe that content is mostly a blog, mostly social media posts, maybe even mostly a video.

You know that content is important for things like SEO, profile, authority. Yet, more often than not we get stuck on what to write, what to produce, or even what to say.

If you reframe the problem though, you can come up with a solution that is more in tune with what you do. It is more in line with your strategy and your value.

Want to know how to disrupt your so-called content? It doesn’t involve creating more content, either.

Content is not just content – it’s about ideas. What most are missing, in order to make it good, quality content is to talk about your insights.

Content marketing is simply getting your insights and ideas to your audience.

Without insights, there is no real content.

Content is incredibly important, as it provides a qualitative type assessment of your business, non-stop.

What are your insights?

#strategy #digitaltransformation #leadership

Written by: Doyle Buehler

Doyle Buehler, MBA, is a best-selling author, global entrepreneur, international speaker & digital business thought leader, specializing in strategic digital branding, digital business transformation and marketing. He has mentored, coached, trained & inspired many in the areas of startups, digital leadership, digital innovation, disruption, transformation, social media marketing, online marketing, and entrepreneurship.

His latest book on digital business transformation, #Breakthrough – Unleash Your Remarkable Brand Value, Influence & Authority, is available at all online retailers, or from www.breakthrough.digital