How to lose everything with digital strategic planning
Why do most of us put off strategic planning? It's pretty easy to make excuses - “I don’t have time” and “I’ll do that tomorrow when I do have time”. Or, my favourite, "I just need to do a few more 'things' before I put a strategy together". You do have everything you...
read more
Throwing money at a problem in the hopes of fixing it isn’t going to save you.
Throwing money at a problem in the hopes of fixing it isn’t going to save you. Yes, I’m sure you’ve thought of this before – did you heed the warning? In the digital world, it’s the same – and it’s easier to waste/spend, as a lot of businesses...
read more
It’s business as unusual without this
It’s business as unusual without this. We live in an absolutely amazing time – where we are no longer confined to a simple storefront with our business, like the good ‘old days. We now have access to more customers than we ever thought...
read more
Why Are You Wasting Your Money With Digital?
Why Are You Wasting Your Money With Digital? Let me know if you’ve heard this before – “throwing money at a problem in the hopes of fixing it isn’t going to save you”. Yes, I’m sure you’ve thought of this before – did you heed the warning? In...
read more
Do You Even Marketing Strategy?
Do You Even Marketing Strategy? What’s your ‘marketing’ strategy? Perhaps it was from an “expert” or better yet, an online “guru”, or even that teenager who is (still?) doing your social media for you. “Focus your business online and magic will...
read more
What’s your biggest challenge online?
What’s your biggest challenge online? I often find that we get sidetracked with the online/digital side of our business. Too much social media with far to little return… socialselling that is not selling… videos that don’t get watched… online...
read more
Entropy and the Entrepreneur – How to overcome chaos and disorder
Entropy and the Entrepreneur – How to overcome chaos and disorder Entropy is the lack of order or predictability; and more importantly, the gradual decline into disorder. I’m not talking that disorder and chaos exist within entrepreneurs, but...
read more
How to tell if your business is actually off-course by 1°
How to tell if your business is actually off-course by 1° Have you ever wondered if 1° actually matters? “So what if we’re ‘out’ by 1°. That doesn’t make a difference at all”, you’re probably thinking. So, does 1° “off course” really matter in...
read more
You must be this tall to enjoy this ride
You must be this tall to enjoy this ride “How much time do I need to spend ‘doing’ things with digital?” Seems like a valid question, right? My answer – “what are you prepared to lose?” No longer can we just sit and “hope” that what...
read more
Build a website and no one shows up?
Build a website and no one shows up? Have you ever had this thought before? “No one contacts us on the contact us page – what gives? I thought the about-us page made us look stunning. SEO doesn’t really work anymore, as I have no idea what...
read more
Personalization is not about your name. It’s much deeper than that.
Personalization is not about your name. It’s much deeper than that. Is a pen with your name on it considered “personalized”? If not, then why then do some companies feel that if they send an email to you with your name on it, and think that it...
read more
Marketing not working? Welcome to your new future.
Marketing not working? Welcome to your new future. Isn’t it cool – it’s the greatest time in history, as we have access to literally billions of people around the world. Yet, it’s also the worst time in history because we have access to…...
read more
What language is your customer actually speaking?
What language is your customer actually speaking? Can you imagine what you yourself think when you just “know” that someone is “talking” to you? We’ve all felt it, and we usually will end up doing business with them. “they just knew what I was thinking...
read more
Do you really care about the future of your business?
Do you really care about the future of your business? Hello Australia! I’m super excited to announce that my latest strategic digital marketing book #Breakthrough – Unleash Your Remarkable Brand Value, Influence & Authority – is now available...
read more
The 4 things you were never told about telling a story.
The 4 things you were never told about telling a story. Do you really know the power of storytelling? Most of us grew up with them, as part of our daily activities to teach us to read and to imagine and think… Yet once we grow up, we tell stories for our...
read more
How are you going to create your Business Breakthrough in 2019?
How are you going to create your Business Breakthrough in 2019? Is your business driving digital transformation, or are you simply seemingly falling further & further behind and uncertain as to what to do next to grow and scale? How...
read morePlease stop with your so-called marketing “funnel”. It’s not working.
Please stop with your so-called marketing “funnel”. It’s not working. Marketing funnels are dead. We’re all tired of the simple, ‘altruistically promoted’, linear, step by step models that make some horrifying assumptions about your audience...
read moreDo you really want to sell more online?
Do you really want to sell more online? The question is always the same …do you want to sell more online? …I mean really want to sell more? Do you know how to approach it? Where to start? It is not just a simple equation of paying for Facebook...
read more
The wave didn’t give one f*ck that you were there, now did it? Nope.
The wave didn’t give one f*ck that you were there, now did it? Nope. Business is no different when you think about it. What’s going to happen if you don’t accelerate what you are doing online and navigate to where you want to go? What is going...
read moreMost businesses are not like this. Is yours?
Most businesses are not like this. Is yours? If you think business online is just about having a website, “traffic”, and a “social media” page, you’ve sadly missed the point. New technology has given amazing power to the “little guys” – making...
read more
Is your business the greatest story never told?
Is your business the greatest story never told? Do you happen to know the greatest story never told? Could it be yours? What if the greatest story in the whole entire world had no platform, no medium, no channel, no way of getting to its...
read more
Do you really need a sales process?
Do you really need a sales process? A properly designed sales process can be a thing of beauty. Yet, they are often fleeting. When you do encounter a really good one, you don’t actually feel like you are part of a separate “journey” to buy, but...
read more
How do you evolve past the technology of business? Build a Keystone.
How do you evolve past the technology of business? Build a Keystone. Did you know that for thousands of years, the ‘keystone’ has helped civilisations evolve, as an element that holds bridges, buildings, and structures together? It is designed...
read more
Content is not your king. Nor Queen. It’s something a lot easier.
Content is not your king. Nor Queen. It’s something a lot easier. Content is not King. Content is not your Queen, either. Content is… just CONTENT! It’s actually so much more, and much more simple. Nothing frustrates me more than hearing this...
read more
What you really need to know about digital velocity for your business
What you really need to know about digital velocity for your business Can you imagine a company that doesn’t have a website… yet? Surprisingly, in Canada and Australia, approximately 45% of businesses do not (still!) have a website. Now, while...
read more
The truth about the death of your business
The truth about the death of your business Businesses live and die every day. Thousands upon thousands of businesses complete this cycle. Some take a few years, some a few decades. How long do you want your business to survive? Are you a flash...
read more
How do you know if people TRUST your business?
How do you know if people TRUST your business? Trust is a word that we often use, but are not always sure how to put it into action in business, especially in an online, digital business, like we all have. We often think that it is just about...
read more
Creating your digital breakthrough with buckets
Creating your digital breakthrough with buckets Have you ever wondered how you can work “ON” your business? We’re often told that this is important, yet it is sometimes difficult to address. And, it can get even trickier in the digital world,...
read more
Why no one really cares about your personal branding, except you.
Why no one really cares about your personal branding, except you. Let’s be honest. Your customer doesn’t really care about “your” personal brand. Only you do. Why would they? Face it – your personal brand as it probably exists at this moment,...
read more
What happens when you cross a great business with great technology?
What happens when you cross a great business with great technology? Sometimes, unfortunately not a lot. Technology is not always additive – it can, in a lot of places, take away from the heart of your business. Often we miss the point with tech...
read more
The real pitch – do you know what a “logline” is? And, how it can help your business?
The real pitch – do you know what a “logline” is? And, how it can help your business? Let me ask you a question. Do you know what a “logline” is? Is it really a secret? Most of us may know this as a pitch, but somehow a logline makes more sense...
read more
Unlock A Remarkable Solution Online With Focussed Emotions
We all know Emotions Are Key, yet we seldom look at the heart of how we can use it online. 90% of purchases are typically made based upon an emotional decision. Yet, most businesses online are losing business because they can’t make an...
read more
The Crisis of Online Chaos for Businesses – Why Digital Business “Literacy” is key for businesses wanting to excel now and into the future.
The Crisis of Online Chaos for Businesses Why Digital Business "Literacy" is key for businesses wanting to excel now and into the future. For many businesses, online can be seen as a confusing mess of social media-this, website-that,...
read more
Will Your Business Die a Slow Death in 2019?
Will Your Business Die a Slow Death in 2019? Did you know there are 98 days left this year? In 2018, having a business & a website is not a guarantee for a successful business. It won't be in 2019 either. Far too many businesses seem to just...
read more
“Disruption is all around us”
Looking for a #Breakthrough? We often hear the expression, “disruption is all around us”, yet not sure how it affects us and our businesses, and what we can actually do about it. It is even for businesses that are struggling at times with...
read more
Is my business ready for transformation?
“Is my business ready for transformation?” It’s a tricky question to answer, as it’s not always based upon the standard view of business growth & scale; it’s more about being strategic, and how it plays into the other aspects. And it’s...
read more
Why your Elevator Pitch sucks. And it’s not why you think… Your pitch was designed for something completely different.
Why your Elevator Pitch sucks. And it’s not why you think… Your pitch was designed for something completely different. 20 reasons why you need to rethink your elevator pitch If you’re in business, you’ve heard of it. The Elevator Pitch. The...
read more